grammarlyblog:

Keep it simple! Use George Orwell’s six elementary rules (“Politics and the English Language”, 1946):
Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
Never use a long word where a short one will do.
If it is possible to cut out a word, always cut it out.
Never use the passive where you can use the active.
Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
Break any of these rules sooner than say anything outright barbarous. 

(Image: Calvin and Hobbes by Bill Watterson)

2, 3 & 4 will turn you into the best writer you can be. 
5 depends on the audience, and 1? Understand what you’re saying and then say it, even if you have to use a cliche to say something profound. The goal is communication. 

grammarlyblog:

Keep it simple! Use George Orwell’s six elementary rules (“Politics and the English Language”, 1946):

  1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
  2. Never use a long word where a short one will do.
  3. If it is possible to cut out a word, always cut it out.
  4. Never use the passive where you can use the active.
  5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
  6. Break any of these rules sooner than say anything outright barbarous. 
(Image: Calvin and Hobbes by Bill Watterson)

2, 3 & 4 will turn you into the best writer you can be. 

5 depends on the audience, and 1? Understand what you’re saying and then say it, even if you have to use a cliche to say something profound. The goal is communication. 

(Source: grammarlyblog)